About Dustin VerBeek

About Dustin VerBeek

I’m Dustin VerBeek, a digital marketing consultant who helps organizations grow by being easier to find, easier to understand, and easier to trust—especially in search.

I specialize in SEO, AI-driven search optimization (GEO), web strategy, and growth marketing for B2B, enterprise, and purpose-driven organizations. My work sits at the intersection of strategy, technology, and storytelling—where visibility turns into demand and demand turns into measurable results.

What I Believe

Search has changed.

It’s no longer just about rankings and keywords. Today, brands are discovered through AI summaries, generative answers, voice search, and recommendation engines long before a buyer ever visits a website. That means marketing needs to do more than attract traffic—it needs to shape understanding and influence decisions upstream.

That’s where I focus my work.

What I Do

I help organizations:

  • Build search strategies that perform in both Google and AI-powered search

  • Create websites that clearly communicate value and convert intent into action

  • Align content, structure, and data so brands are cited, surfaced, and trusted

  • Turn marketing from a cost center into a long-term growth engine

This includes everything from technical SEO and information architecture to content strategy, analytics, UX, and platform guidance. I don’t chase tactics—I design systems that compound over time.

How I Work

I work best with teams who value clarity, momentum, and outcomes.

That means:

  • No jargon for the sake of sounding smart

  • No “set it and forget it” strategies

  • No vanity metrics without business impact

Instead, I focus on clear priorities, smart execution, and measurable progress. Whether I’m advising leadership, collaborating with internal teams, or owning execution end-to-end, my goal is the same: make marketing work harder and smarter.

Who I Work With

I’ve partnered with organizations ranging from growing B2B companies to large enterprises and mission-driven brands. Many come to me when:

  • Organic growth has stalled

  • AI search is changing how customers find them

  • Their website no longer reflects who they are or where they’re going

  • They need a trusted, strategic voice—not another vendor

Why It Matters

Good marketing doesn’t just generate clicks.

It builds confidence.
It reduces friction.
It helps people make better decisions, faster.

That’s what I aim to deliver—work that lasts, adapts, and earns attention in a world where attention is harder than ever to keep.

Let’s Talk

If you’re rethinking your digital strategy, preparing for the future of search, or simply want marketing that delivers real results, I’d be glad to connect.