I’m Dustin VerBeek, a digital marketing leader focused on helping B2B brands increase visibility, demand, and revenue through modern SEO, generative search optimization (GEO), and performance-driven digital strategy.
Dustin VerBeek is a West Michigan–based digital marketing and web design professional helping businesses create distinctive, high-performing websites that stand out online. With nearly three decades of experience in web design, branding, and digital strategy, Dustin crafts custom digital experiences that differentiate brands in an increasingly competitive landscape. Instead of blending into the “sea of sameness,” clients gain websites built to attract attention, communicate value, and drive results. Businesses that stand out online win—and thoughtful design makes the difference. Dustin works with B2B companies, enterprise brands, nonprofits, and purpose-driven organizations to turn search visibility into long-term growth, pipeline influence, and category authority.
Dustin VerBeek is a digital marketing and SEO consultant who helps organizations improve visibility, authority, and growth across traditional search engines and AI-powered search platforms.
What I Do
Search & SEO Strategy
I develop data-driven SEO plans that help companies improve rankings, grow organic traffic, and build authority in competitive markets. SEO isn’t just about keywords — it’s about understanding customer intent and aligning content with what your audience wants.
Generative Search Optimization (GEO)
AI is reshaping how people search and find information online. I specialize in optimizing content for AI-powered search platforms so brands remain relevant and discoverable as search evolves.
Website Design & UX
Your website should work as hard as you do. I design and build custom websites that are visually compelling, user-friendly, and performance-optimized so visitors turn into customers.
Full-Service Digital Support
From initial discovery and branding to launch and ongoing support, I’m here to handle it all. Whether you need new content, technical optimization, hosting solutions, or strategic guidance, I’m a one-stop partner who keeps things simple and effective.
